Understanding Behavior began as a collaboration in 2004 between Dr. Alex Campbell and Dr. Juve Vela with the idea that changing behavior starts with understanding behavior.
At the time, Dr. Campbell had over 30 years of experience working in the field of developmental disabilities, as well as a critically praised book entitled Bridges to Compassion. Dr. Vela brought over 15 years of experience in clinical practice and recognition as an expert in psychological consultation.
Utilizing their extensive backgrounds, they began to provide a unique blend of behavior consultation that incorporated classical applied behavior analysis (ABA) along with clinical psychology and systems theory. This approach to working with families, individuals and specialized programs in this manner was so well received that in 2007 Dr. Campbell and Dr. Vela turned their collaboration into what is now Understanding Behavior, Inc.
Over the years, Understanding Behavior, Inc. has become a leading provider of behavior consultation that offers intelligent, quality and professional services to a wide array of people and companies across the country.
Our Management Team
Understanding Behavior’s management team has been working in the field of developmental disabilities for almost 30 years.
With expertise in Applied Behavior Analysis (ABA) and Clinical Psychology, our management team has the depth of experience needed to address the unique challenges of the individuals, families and professionals we serve. Understanding Behavior’s management team frequently contributes to research literature and is active in education, awareness and advocacy efforts in the field nationwide.
Juve Vela, Psy.D.
CEO & President
Dr. Juve Vela has been working with individuals diagnosed with developmental disabilities and mental illness for over 20 years. He is a noted expert in the field of community-based consultation of both behavior and systems, and he has been invited to lecture on behavior consultation locally, nationally and internationally. Dr. Vela completed his doctoral work at the Wright Institute in Berkeley, California and his post-graduate certification in Applied Behavior Analysis at Pennsylvania State University. He finished his earlier studies at St. John’s College and the University of California, Berkeley. After extensive experience in the provision of behavior consultation to individuals, families, organizations and a variety of groups, Dr. Vela teamed with Dr. Alex Campbell in 2005 to form what is now Understanding Behavior. In addition to his leadership role at Understanding Behavior, Dr. Vela has professional involvement in critical intervention services for people diagnosed with developmental disabilities, and with supported living services for adults with special needs who wish to live independently. He also collaborates with photographer and filmmaker, Sven Wiederholt, on a wide array of documentary projects involving subjects of special interest.
Our Support Staff